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How to keep your vistors coming back to your site!
Ideally, you'll want to get your website visitors coming back to your site
regularly. Why? Because it is an established marketing fact that people only buy
your product after being exposed to your message, on average, 7 times. Besides,
the more they come back to your site, the more familiar they will be with it,
and the more likely they will buy from you, subscribe to your newsletter, and
listen to what you have to say.
The key method of doing this can be summed up in one sentence: build a community! Create a place where people feel almost "at home", where they can easily get the information they are looking for, where they can buy the products they want easily, and where they can meet people of similar minds. In this chapter I'll explain exactly how you can do this.
Update your pages regularly!
One of the most important things you can do to get people to return is to update your pages regularly. Imagine how someone might feel as they make the effort to return to your site after a few weeks, only to find that nothing has changed. Chances are, they won't bother returning again.
Instead, add new content to your site regularly. This could mean fresh articles, new competitions, news reports, reviews, jokes or even games.
Make sure you let your visitors know that the site is updated. Add a message in a prominent position on your site, stating something like: "This site is updated weekly. Please bookmark us now and return often!"
Make your site the browser start page
You could ask your newsletter subscribers and website visitors to make your site their start page.
On both of the major browsers you can specify a particular web page to be the first page the browser displays when it launches.
On Netscape Navigator, to change the start page, select "Edit" from the menu, and choose "Preferences". From the Navigator selection, choose "Navigator starts with: Home page", and in the "Home Page" box type in the URL of your choice. Press "OK" to finalize your selection.
On Microsoft Internet Explorer, select "View" from the menu, and choose "Internet Options". Select the "General" tab, and then in the "Home Page" box type in the URL of your choice. Press "OK" to finalize your selection.
Naturally you need to give your visitors a good reason for making your home page their start page. What have you got to offer? Do you update your page daily? Do you regularly add new material to your site? Do you offer a new tip, thought, quote or joke each day?
Once they've set your page as their start page, every time they launch their browser, they'll see your page first!
Add a message board to your site
A message board is a part of your site where people can talk with one another by leaving messages (called posts). Adding a message board to your site is a great way of getting people to return to your site regularly. If your web host doesn't supply you with a message board, you can get one free (at time of publication) from one of the following sites:
A chat room is a place on the Internet where people can talk to one another "live". Chat rooms can add a "community" feel to your site, as people interested in your site's theme can talk there with like-minded people.
Chat rooms may require a certain level of effort to maintain. For instance, if your chat room is open to anyone, you may get problems with spammers, rude and offensive chatters, or even people who pretend to be someone else. Depending on where you get your chat room from, you can avoid these problems by limiting chat room access by the use of a password, having moderators visit the room frequently, and banning certain individuals from the chat room if they abuse it. (For instance, Multichat, below, offer a 'free' and a 'professional' [paid-for] version. The professional version allows you to obtain chat transcripts, block certain users, password protect the chat room, and much more.)
How do you go about getting a chat room for your site? The following places allow you to get one simply by cutting and pasting a piece of HTML code into one of your pages:
In conclusion, the key to a successful website that people visit regularly is to (a) update it often, and (b) create a sense of community. Do this, and people will flock to your site!
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